Creative Direction for Independent Artists
IVTH EDIT (pronounced “Fourth Edit”) is a creative direction agency by Adriana, based in Atlanta and working with artists everywhere.
We help independent R&B and melodic rap artists turn their music into a clear visual identity. Through creative direction, content strategy, and rollout guidance, we make sure your music, visuals, and message all work together.
Many artists know their sound but struggle to translate it into visuals that feel just as strong. That’s where IVTH EDIT comes in. We help shape the concept, plan the visuals, and bring the right creative team together so every release feels intentional, cohesive, and aligned with your brand.
SERVICES
From concept to execution, I help you design visuals that tell your story and align with your sound.
Plan, produce, and post with purpose. Together, we’ll create a system that keeps your brand consistent and your content intentional.
Directed Rollout: A done-for-you version of The A.R.K. built for artists who want a clear, professional rollout plan handled start to finish. I map out your release strategy, creative direction, and content flow so you can focus on the music while everything else moves with purpose.
Rollout Review: Get feedback on your rollout plan before you launch.
An in-depth look at your current brand presence and content strategy — identifying what works, what doesn’t, and where you can strengthen your visual identity.
A collection of downloadable tools designed to help artists plan, create, and release strategically.
Each product is made to simplify your creative process and keep you consistent.
HOW IT WORKS
Working together is simple. Here’s what the process looks like from the moment you choose a service to the start of your project.
Need help understanding what service is right for you? Submit a contact form, tell me a little bit about your needs, and I'll help guide you in the right direction.
1
Choose the Right Starting Point
Browse the services and choose the option that best fits where you are as an artist.
If you're unsure of what you need, start with the Starting Point Consultation for clarity and direction before moving forward.
2
Book or Request Your Session
Some services can be booked directly. For larger strategy or direction projects, you’ll submit a request to book so I can review your music, goals, and timeline to make sure the service supports what you're trying to build.
If your project looks like a good fit, we’ll schedule a short Alignment Call.
3
Finalize Your Booking
After the Alignment Call, you’ll receive the next steps to confirm your booking and begin the process.
Once confirmed, we’ll move forward with the service you selected.