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Artist Rollout Kit now available!  Get it here.

ARTIST
ROLLOUT
KIT

YOU
ARE
HERE

YOUR
RELEASE

Turn songs into momentum.

Plan your rollout and launch your next release with intent.

ROLLOUT WITH THE A.R.K. 🎬

Meet Adriana – Your Creative Machine Behind the Scenes.

Hey y’all, I’m Adriana. Creative director in Atlanta, co-founder of Lokey Recording Studios, lover of God, my two babies, and my hubby. I’m a Geechee girl from South Carolina, and I’ve been living in Atlanta for 13 years.  I love family days, dessert, and R&B. (R&B ain’t dead. It’ll never be.)

 

If I told you how many ventures I’ve tried, you would probably think I was a little crazy. The best thing about it is that I learned what actually works when you’re building a brand. I’ve had failed launches and successful ones. Both taught me so much. Those lessons and my role as a studio co-owner shaped how I see things as a creative director.

 

After spending ten years around the studio, my love for music deepened and allowed me see through an artist’s lens. Now, I help artists shape a brand that matches the music. That’s my lane: direction, clarity, and visuals that actually gets your work into the world.

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What's in the Kit:

1

Concept Builder Workbook

to lock in your visual story

2

Content Blueprint

so posts are ready before you drop

3

Rollout Plan Checklist

your guide from song to post-drop

4

Branding Worksheet

for a consistent aesthetic

5

Photoshoot Planning Checklist

so you plan an effective shoot

6

Visualizer Planner

for quick, on-brand visuals

7

Mood Board Template

for a visual layout to nail the look

8

Budget Sheet

to organize your spending for your rollout

9

Rollout Master Plan

for a one-page snapshot of your rollout plan

This is for YOU if:

Artists who want creative direction without hiring an agency.

→ You have good songs sitting on your hard drive with no plan.

→ You're tired of hearing crickets when you drop.

→ You're a DIY artist or small team that wants a plug-and-play plan.

→ You understand the importance of visuals and your brand.

→ You’re done winging it—you want a plan you can actually follow.

Release your music with a real plan. Get real results.

Creative direction in a kit—

 for independent artists who want momentum.

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Your Questions: Answered

  • A step-by-step kit that gives you a clear rollout plan for your visuals so your music drops with purpose and gets results.

  • Artists who want a repeatable system for every release.

  • Same day. Download, then start planning your drop.

  • Yes. If you can follow a checklist, you can do this.

  • Perfect. It’s built for solo artists and small teams.

  • Yes. It works on desktop, tablet, and phone. I highly recommend using a tablet, laptop/desktop, or printing out for the best experience. 

  • Yep. It’s a repeatable system.

  • No. The kit guides you through a rollout no matter the budget. You just need a plan.

  • No. It’s plug-and-play tools: workbooks, checklists, planners and more.

  • No. This is creative direction in a kit . You get the plan and strategy. You hire your own team.

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“We’re almost at 3k views in just 3 days on YT of the visualizer. Fastest video i’ve ever had grow like that on YT 🥰🥰🥰 ”

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“I haven’t even started running ads yet 😭 this is ALL organic! I can’t believe it!”

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